Yachen Bian

Publishing and Marketing Lead at NetEase Games

Publishing and Marketing Lead at NetEase Games, expert in game launches and live operations.

Latest Conferences

Game Developers Conference 2026

The premier professional conference for game developers, featuring cutting-edge content, networking, and industry insights.

Mar 09 - Mar 13, 2026

San Francisco, United States

Presenter

Session:

'Marvel Rivals': The Untold Launch and Live-Ops Journey Behind Tens of Millions of Players

Biography

Yachen Bian is the Publishing and Marketing Lead at NetEase Games, specializing in game launch strategies and live operations.

Speaking Experience

Conferences

About Yachen Bian

Yachen Bian is a Publishing and Marketing Lead at NetEase Games . With 1 conference appearances , Yachen Bian brings valuable insights and expertise to every event.

Yachen Bian has been featured at notable conferences including Game Developers Conference 2026.

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